Last week, the marketing team at TowneBank Mortgage hosted an epic BBQ. From sliders, and snacks, to yard games and ice cold drinks, our party had all the ingredients for the perfect backyard bash. But, this was no ordinary cookout! Our event doubled as a creative networking event, focused on educating our sales people on the importance of video, social media, and content marketing in their marketing plans.

Below are 5 digital marketing tips from our backyard barbecue that any entrepreneur can use to build their brand—while still leaving enough time to run their business.

  1. Share original videos on Facebook – Facebook Live is a useful tool, but recorded videos are a great place to start if you’re uncomfortable with “going live.” By 2020, Mark Zuckerberg hopes Facebook will be mostly video content, so that’s where we’re headed! If you want to stay relevant, start using video and getting comfortable now!
  2. Make sure your LinkedIn Page is optimized. In addition to having a photo and your work information, it’s also a good idea to let your personality shine through in the “About me” section. Let your connections get to know you with the information you provide.
  3. Think about your audience- Before you jump in to a new digital platform, ask yourself what social platforms to use for your business- for example, if you’re looking to reach baby boomers, Twitter isn’t your best choice.  Only about 5% of all baby boomers use Twitter. Go where your audience is and speak to them in a way they understand.
  4. Provide value with content marketing- Whether it’s a blog post, helpful tip or how-to video, giving your followers a reason to follow you is a great way to strengthen your brand and position yourself as the expert in your industry.
  5. Use the analytics tools on social media to set goals and measure your success- not every metric is important to you, but pick out the ones that matter and use them to measure what’s working for you. It’s okay to change your strategy! 

Want more from the TowneBank Mortgage team? Follow us on Instagram @TowneBankMtg